As a one-woman show, balancing production with administrative work can be a challenge – especially through the holidays. After that storm has passed, I get to turn my energy back inwards and revisit some of my reasons for consolidating my longtime hobby with my professional career in the outdoor industry (coaching and retail) as aContinue Reading Fresh & Fair Trail Magic
Well, at least there’s one and it’s new to me. It’s a start, though! With a growing foundation partnering with regional brick and mortar retail locations to sell my product, I wanted to reach to the fringe of my network. Although I’ve worked in the outdoor and wellness retail world and attended trade shows onContinue Reading Coming soon to a trade show near you?
For 2018, Apothecary Muse seeks to sponsor Ambassadors who identify as and empower underrepresented classes (race, gender, economic class, ability and more), in the outdoors. For many years working in the outdoor industry, I’ve experienced some and observed more exclusion and the opportunity loss is real. Just like in nature, we need the bees toContinue Reading Are the Outdoors endangered because we are not inclusive enough?
If you’ve recently purchased a bar of my soap, you might be wondering what that red code is on the bottom right of the front panel on the label. Previously, it included only the style number which I figured might be useful one day. I opted not to include the date stamp on previous batches,Continue Reading Hidden Puzzle?
The bar of soap submitted by Apothecary Muse owner, Eryn Hughes, WON the 2017 Design Mania soap challenge by Making Soap Magazine!! From Eryn, “I am seriously humbled by this announcement, as I expect number the votes for all the designs were close. The skill and creativity from the designers and contestants truly made this aContinue Reading NEWS: Design Mania WINNER
Craft shows and farmers markets are often full of people exposed to natural, handmade skincare for the first time. People often ask for “Chapstick” instead of lip balm, not realizing that is a specific brand name, like Kleenex instead of tissue. Since I only sell what I make, myself, I don’t resell other brands ofContinue Reading FAQ: Balm or Salve?